Tuesday, 2 September 2014

eco-friendly fantasies

The growing design philosophy of sustainability is far
from being just a trend; more and more fashion designers
are spearheading eco-conscious methods of production
with minimal waste and environmentally friendly materials.
London-based Korean designers Gyo Kim and Yuni Choe
can be rightfully included: the gifted duo behind womenswear
label 'Gyoyuni Kimchoe' skillfully combines sustainability
with luxury showing their ”respect of life and nature creating
modern sustainable fantasies and eco-friendly myths 
out of inspirations from art history, narratives and 
contemporary issues” the label's manifesto goes.

Gyo Kim and Yuni Choe met in New York where Gyo Kim
was studying fashion at Parsons School of Design moving
afterwards to London for Yuni Choe to start studying at
Ravensbourne College of Art; they both fine-tuned their
skills at Central Saint Martins. Focused on sharp tailoring
and dramatic draping, 'Gyoyuni Kimchoe' ”produces
experimental collections for women of unique personalities”
through androgynous garments plenty of ideas and surreal
details that utterly deserve the Fashion Scout's Merit Award
for the spring-summer 2015 season: they will showcase a
fully sponsored catwalk show at the upcoming London
fashion week where their quirky outfits will patently 
have an unalloyed success.

all images © by GYOYUNI KIMCHOE
from Fashion Scout & Vogue UK websites

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