Tuesday, 2 September 2014

eco-friendly fantasies

The growing design philosophy of sustainability is far
from being just a trend; more and more fashion designers
are spearheading eco-conscious methods of production
with minimal waste and environmentally friendly materials.
London-based Korean designers Gyo Kim and Yuni Choe
can be rightfully included: the gifted duo behind womenswear
label 'Gyoyuni Kimchoe' skillfully combines sustainability
with luxury showing their ”respect of life and nature creating
modern sustainable fantasies and eco-friendly myths 
out of inspirations from art history, narratives and 
contemporary issues” the label's manifesto goes.

Gyo Kim and Yuni Choe met in New York where Gyo Kim
was studying fashion at Parsons School of Design moving
afterwards to London for Yuni Choe to start studying at
Ravensbourne College of Art; they both fine-tuned their
skills at Central Saint Martins. Focused on sharp tailoring
and dramatic draping, 'Gyoyuni Kimchoe' ”produces
experimental collections for women of unique personalities”
through androgynous garments plenty of ideas and surreal
details that utterly deserve the Fashion Scout's Merit Award
for the spring-summer 2015 season: they will showcase a
fully sponsored catwalk show at the upcoming London
fashion week where their quirky outfits will patently 
have an unalloyed success.

all images © by GYOYUNI KIMCHOE
from Fashion Scout & Vogue UK websites

Monday, 1 September 2014

make love not fashion

Berlin-based designers Karen Jessen, Anna Bach and
Luis C. Zuniga are the masterminds behind Benu Berlin,
a label which is considered the herald of eco fashion
using exclusively upcycling techniques or materials from
textile surfeit. Karen started off as a sustainable designer
with the much lauded 'Diploma' collection turning worn
shirts and jeans into 'street couture' garments building
the basis of Benu Berlin's approach.

”We love to experiment with different techniques like
braiding or macramé and to get inspired by the soul of
every item; special stitching, washings and handcrafted
details” the B.B. design team declares adding that ”all 
the items are developed and produced in our manufactory
at Benu Ranch. Even scraps turn into elaborate fabric
manipulations and structures. Benu Berlin proposes a
diagonal view on fashion by creating expressive textures
from decomposed and disused materials the designers
reintegrate into a cycle which otherwise would have 
been disrupted in the ever accelerating process 
of buying and throwing away.”

> campaign and lookbook images © by Ryuichiro Louis Iijima <
The eco-label's first ever RTW collection for s/s 2015, wittily
called ”Make Love Not Fashion”, debuted on the runway of
'Showfloor Berlin', the Berliner catwalk of Berlin fashion week,
showing unique crafted pieces: old military apparel converted
into lovely everyday garments, plissé made from discarded
parachutes and structured leather creations in coral, lime 
green and earthy hues. Benu Berlin definitely knows how 
to turn sustainability into the latest fad!

> catwalk images © by Mehdi Bahmed <