Thursday, 24 July 2014

don't worry, be happy!

I met the YÒUYÒU label thanks to a friend's advice:
gifted Singaporean designer Max Tan (click his tag
to look at his works) dropped hints that I would appreciate
the brand's work which is marked by ”a quiet differentation,
an understated sophistication” as their motto goes.
YÒUYÒU is a ready-to-wear label aiming at bringing
forward ”a fresh perspective to the day-to-day wardrobe
of contemporary women, with foremost focus on design,
quality and aesthetics, offering classic pieces styled with
a modern twist” the designer duo behind it reveals.

YÒUYÒU is the brainchild of designers Jac and Zhiying:
”Jac has a background in fashion design while Zhiying
used to work in the Central Business District. They met
when both of them landed themselves in the fashion
industry and through conversations, found a lack of
options for young working professionals to dress up
for work, while retaining a youthful vibe and energy.
Thus, YÒUYÒU was born...”

YÒUYÒU's fall-winter 2014-15 collection, called
'Don't Worry, Be Happy!” shows spry outfits in a basic
palette made of black & white and bright blue with a
touch of cool gray for few woollen pieces: tight comfy
clothes ”designed with 'You' in mind” as they declare,
”for youthful or those who are young at heart, who seek
a breath of fresh air in their day-to-day wardrobe.”

A lively take on everyday fashion (you're 
absolutely free to whistle Bobby Mc Ferrin's 
eternal tune on the way).

> all images  by Gavin Yeoh Photography <

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