Friday, 6 June 2014

Bineta Sanor: the most divine waxprints

”Long torn between her love for fashion and her humani-
tarian sensibility,” French young designer of Senegalese
lineage Bineta Sanor ”has found through her creations
a way to combine her two passions”
while sending the
message of a dynamic Africa ”that develops, invests in
research and commits to the future of women”
as she declares, to spread her own byword: 
”Fashion should be useful.”

Bineta opted for a fair practice since the genesis of her
eponymous label: she buys fabrics exclusively made
in Africa (mostly in Senegal) sustaining small local
companies and working with mindful suppliers (her main
wax fabric supplier makes a contibution of 100 CFAs 

for  children affected by HIV and AIDS). As she states,
Bineta Sanor wanted to explore the close-knit world
of ready-to-wear chains. Her idea was very simple: to
offer an alternative to what is generally found in stores,
with a golden rule to promote wax prints. Yet, as a sign
of recognition, Bineta Sanor combines the word 'wax' at
all seasons to provide inspired and unique pieces.”

Her latest s/s 2014 capsule collection, 'Divine', shows
flattering colorful printed outfits in the widely popular
African batik-printed textile with one of this summer's
craze, turbans. Two months ago, Bineta Sanor joined
forces with 'Timodelle Magazine' marshaling the very
first 'Turban Party' in Paris where she put on display
her signature head wraps. A bright, invigorating
collection highlighted by gorgeous pictures, 
alas from an uncredited photographer.

> all images © from BINETA SANOR's website <

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