Tuesday, 29 April 2014

totemic metallic futuristic

I'm indeed amazed by the ongoing commitment to
innovation and when I saw the shimmering dresses
of the 'Totemic' collection by London born and based
fashion and textile designer Sadie Williams I suddenly
grasped their breakthrough quality.

Sadie is a Central Saint Martins 2013 graduate with
distinction who ”currently works freelance for companies
wanting to capitalise on her strength in innovating
fashion-aware textile and print design”
she declares
having sharpened her skills working part-time at 
JW Anderson, Marc by Marc Jacobs and with accessories 
designer Katie Hillier but she also makes short 
stop-frame animations for fashion companies 
together with her brother Joe.

Sadie Williams is briskly making a name for herself thanks
to the advanced technique she developed by heat-pressing
layers of neoprene with metallic yarns and tracksuit fabrics
achieving a stiff quality with amazing embossed effects.
'Totemic' shows simple A-line silhouettes referencing
designer dresses of the 1960s with leather panels sewn
or appliquéd and hand collaged heat-transfer prints.

”I really love the graphic, masculine print arrangement
found in biker clothing, helmets and panelled satin racing
she told the press, ”I incorporated leather elements 
into my collection as a nod to bikers.” It's small wonder that
the sparkly structured collection has been nominated in
the fashion category for the 'Designs of the Year 2014'
awards organized by London's Design Museum under
the witty claim ”Someday the other musuems 
will be showing this stuff”!

> all images © by Sadie Williams' website <

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