Wednesday, 23 April 2014

our first Fashion Revolution Day

Tomorrow will be the first ever 'Fashion Revolution Day',
an event established as ”a metaphorical call to arms” to
generate change within the fashion industry while comme-
morating the 1,133 people brutally killed (over 2,500 were
on April 24th 2013 when the Rana Plaza factory
complex producing on the cheap for global fashion brands,
burned to the ground in Dhaka, Bangadlesh's capital city.
”Led by a board of industry leaders, campaigners, press
and academics from within the sector and beyond”
'Fashion Revolution Day' shouts out its ”enough is enough” 
bringing together those who ask for a change.

The annual event conceived by Carry Somers together with
Orsola de Castro will increase the level of public awareness
keeping the most vulnerable in the fashion supply chain as
well as unmindful customers to the forefront showing the world
that change is possible and it can start by simply asking the
brands who made their clothes. So let's take the advice
becoming curious about who made the clothes we wear and
how they were made, ”from who spun the threads, to who
sewed them together, to who grew the cotton in the first place.
Your clothes already tell a story about who you are. Now
they can tell a better one”, FRD's statement reads.  'Fashion
Revolution Day' asks people to wear their clothes inside out
to modify the way they look at the garments they wear, to
catalyze change and reconnect the broken links in the
supply chain. All we need is a revolution, let's join it!

> all images © by Fashion Revolution Day, photos © by Keiron O'Connor <

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