Thursday, 20 March 2014

OC's perceptions of reality

What a glass of water perched upon an umbrella
or a floating woman face has to do with everyday
fashion? They just represent the latest step in the
popularization of art that the world of fashion started
doing at the beginning of the twentieth century and
especially since the advent of Andy Warhol who
brought art in daily life changing its perception
from academic to mass providing a new series of
meanings about consumption, popular culture and
the everyday. Art can be inspiring or provoking yet
it matters supplying fresh ideas and new ways of
thinking to the fashion's ceaseless renewal of styles
and Opening Ceremony proves to know it very well.

images 1-3 © from OC's online shop
Opening Ceremony was established in 2002 in
Berkeley, the renowned city on the San Francisco Bay
site of the UC campus - the hotbed of counterculture
in the 1960s - by a couple of friends, Carol Lim and
Humberto Leon, who decided to leave their jobs in
corporate fashion to open ”a single store on a quiet
street in downtown New York”. Twelve years later OC
is ”a global community with outposts in New York,
London and Los Angeles, a department store in
Tokyo, a wholesale showroom, an in-house clothing
line, a blog, an e-commerce site, a TV channel and
an annual magazine” they proudly declare introducing
the brand's multinational approach to retail.

Opening Ceremony's latest collection is aptly called
”Perceptions of Reality” being fully inspired by the
world of surrealist painter René Magritte: in collaboration 
with the Magritte Foundation 12 iconic paintings
from the Belgian master's catalog were reinterpreted
and even embellished in printed RTW garments with
shoes by five-star brands such as Manolo Blahnik,
Birkenstock and Vans. The witty claim of the 'OC &
Magritte' limited edition capsule collection that was
unveiled at London fashion week is ”No art history
degree required to rock these printed pieces.”

Magritte's dream-like vision and the distorted perception
of reality created by the juxtaposition of the ordinary
and the weird takes new life almost fifty years after
the artist's demise giving a brand new meaning to the
term ”wearable art” through a stunning collection 
that will be in stores next May.

images 4-8 © by Suleyman Karaaslan

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