Friday, 28 March 2014

Bienvenue chez Heezin!


”Bienvenue chez Heezin!”, a brand new womenswear
label whose carte du jour includes a noticeably happy
approach to everyday fashion and truly feminine outfits
that look breezy and sophisticated at the same time. 


The mastermind behind 'chez Heezin' is South Korean
young designer Jung Heezin, a Central Saint Martins
graduate who made a significant experience interning
at Alexander McQueen where she drew prints and
working for three years for John Galliano as an
assistant designer for bags and accessory carefully
developing a fresh feminine preppy look that springs
from the blend of different fabrics, print and finishing
techniques and dramatic color variations.


The 'chez Heezin' label made its debut in Paris at
'Who's Next' last January - the prêt-à-porter trade
show's claim ”Who's Fresh” was particularly suited to
her cheerful style - with the 'Bienvenue chez Heezin!'
AW 14-15 collection that was showcased in her native
country only a few days ago during the F/W 2014
Seoul fashion week making the whole world of fashion
acquainted with her carefree frame of mind.


Heezin's fabric prints are all based on her drawings
(each printed image has a story behind it, though)
and she welcomes us all to her label's first collection
that skillfully mixes prints with house components such
as wardrobes, doors, knockers and keys with natural
elements like birds and a clear blue sky with a single
cloud pouring water on a gorgeous tangle of leaves
and flowers. ”This is just first step” she declares
making us eager to see what she'll do next.

photos © by Chung Sung-Jun/Getty Images AsiaPac via Zimbio

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