Tuesday, 24 September 2013

East End talents

Claire Barrow's
New names in fashion design usually come from London,
often from the East End. Fashion East is the name of the
pioneering non-profit initiative based in Tower Hamlets
borough in the highly evocative Brick Lane established in
2000 by Lulu Kennedy, also known as the ”fairy godmother”
and the Old Truman Brewery, East London's arts and media
quarter, “to nurture young designers through the 
difficult early stages of their career”.

Each season, FE champions three womenswear and three
menswear designers supporting them in developing a fully
produced runway show at London fashion week. Young
talents ”are also given mentoring, guidance and in-house
PR throughout the season” from Kennedy's team; moreover,
the selected designers are taken to Paris to hold sales
meetings with top international buyers.

2 > 5 by Ryan Lo
Fashion East designers for spring/summer 2014 season
are: Claire Barrow, Ryan Lo and Ashley Williams.
Claire Barrow, who studied at the University of Westminster
and the Cleveland College of Art in Middlesbrough,
showcased a collection for both women and men with
printed undyed cottons with raw edges and Barrow's
quintessential hand-painted leather jackets accessorized
with two-tone sunglasses and daggling earrings.

Hong Kong born Ryan Lo turned Barrow's occult punk
into pink: cute and sugary creatures with fluffy ears and
tails wearing frothy frocks in a range of girlish patterns
and contrasting fabrics, namely tulle, tweed, lace and
brocade. A note of tongue-in-cheek humor, 
a bit saucy maybe yet delightful.

Ashley Williams, a BA in womenswear at the University
of Westminster, took ”Miami and shark conservation”
as she wittily pointed out, as a starting point to build
a beach-side collection with wide-brimmed hats,
minimalist denim, leather and spandex with cute
animal-shaped plush clutches looking as soft 
toys for grown-ups. East is East.

all images © by Marcus Tondo/Indigitalimages.com via Vogue Italia

6 > 8 by Ashley Williams

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