Thursday, 21 March 2013

Iris goes ready-to-wow!


Have you heard the news? Futuristic Dutch designer/couturier
Iris van Herpen who's universally known for her avant-garde
sculptural pieces utilizing 3-D printing and molding techniques
(latest post here) enters the realm of ready-to-wear 
becoming the hottest news in fashion these days.


As one of my fellow readers - Ana, the owner of 
'The Zeka', Serbian for 'Bunny', a brilliant weblog exploring 
the ”wonderful grotesque”, Hi, dear! - enthusiastically 
wrote: ”Iris van Herpen is the One - sent by the fashion 
Gods to save us”, her unique artistry deserves 
indeed a broader audience.



Iris goes ready-to-wear simplifying her signature's elaborate
creations marking the threshold of a new era: actually it took
five years (and countless tests I presume), to develop and
adapt techniques and materials drawn for her couture
experience. Called 'Phy·Tha·Go·Rash' making reference to
the 'Pythagoras tree', the plane fractal constructed from
squares shaped like a tree invented by Dutch mathematician
Albert Bosman in 1942 and, as likely as not, to her  
bailiwick shift, Iris' first mainstream outfits prove 
hers to be not a rash decision.


The Amsterdam-based visionary designer unveiled the
teaser photos of her RTW collection taken in NYC by
renowned portrait and fashion photographer Ralph Mecke
featuring Vancouver born versatile artist Grimes as
testimonial wearing some of the looks the collection is made
up of against a backdrop of bridges and chain fences .
Showing leather treated with lace and foil, snaking tubes
of fabrics, laser-cut Plexiglass embellishment spikes and
decorated cuffs, the clothes seem to gain simpleness 
while maintaining van Herpen's innovative lure.



Haute couture isn't affordable for everyone but I bet
that her original creations will soon gain new devotees;
moreover her flexible 3-D-printed jackets will be custom
made from now on thanks to a newly-developed device 
that will adjust the garment to the wearer's body 
pursuing the ideal concept of the perfect fit.
Form and function go hand in hand with Iris' 
ongoing commitment to innovation.

campaign teaser images (part.) © by Ralph Mecke, styled by Leila Smara
showroom pics and details © by ShowStudio

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