Monday, 7 January 2013

Gucci with Araki to fly high

The traditional crafstmanship of Italian first-class brand
Gucci goes multimedia providing what wealthy young
consumers ask for through an extraordinary collaboration,
the sort to fly high, established between prominent Japanese
mangaka Hirohiko Araki and its creative director Frida 
Giannini to launch the latest resort collection.

Hirohiko Araki, born Toshiyuki Araki in Sendai, Miyagi prefecture,
made a name for himself with his long-running series ”JoJo's
Bizarre Adventures” which is actually full of references 
to Italy, that sold over 70 million copies only in Japan.
Araki already teamed up with Gucci in September 2011 for 
a Shinjuku exhibition conceived to celebrate both Araki's 
30th and Gucci's 90th anniversaries yet the new 
partnership is utterly on a global level.

He depicted the Italian luxury brand's resort collection creating
an exclusive tale with her main heroine, Jolyne Kujo, or Jojo,
on her quest to unravel what's behind a mysterious keepsake,
actually a Gucci vintage piece she inherited from her 
mother, titled ”Jolyne, Fly High with Gucci” with subtle 
references to the collection's motifs, including the 
Florentine brand's iconic 'flora' design.

”Jolyne, Fly High with Gucci” is part and parcel of a multimedia
campaign with window installations featured in over 70 Gucci
stores all around the world and on the brand's fb page while
the full manga story is exclusively published in Japan's 'Spur'
monthly magazine, the ”intellectual fashion magazine” 
whose readership figures are constantly growing, 
mostly ranging from late teens to 20-something.

Jojo has never been so fly!

> all images ©  Gucci/Araki, compiled from a variety of sources <

1 comment:

  1. In case your readers are interested, I have featured many images and photos of the Gucci X Araki collaboration and store windows here: