Monday, 3 December 2012

surreal digital aesthetic


Hats off to Danish born designer Louise Amstrup who picks
a cogent, playful spring-summer 2013 collection out of her
hat: known for a puissant eclectic and a bit sporty aesthetic
with a liking for go-ahead silhouettes derived from a culturally
mixed background, she now unveils a dreamlike, surreal
approach through quirky digital prints on ladylike shapes.



Currently living and working in London, Louise graduated
from Düsseldorf's Akademie Modedesign in 2003, gained
a weighty experience working for Alexander McQueen,
Jonathan Saunders and Alistair Carr before establishing 
her eponymous high-end womenswear label in 2006.


Featuring stunning collage prints playing with the idea of
mythical creatures and making explicit reference both to
Fellini's 'Juliet of Spirits' 1965 movie and Aleksandr
Rodchenko's photomontages, the collection shows pinup
legs and animal-headed women emphasizing its surreal spirit
while the fine selection of fabrics in which twills, silk chiffons
and damask-like cottons are paired with sportier materials
like in the hand-woven metallic and plastic tops, 
represents Louise's change of pace.


Upon a base of white fading into gray, Louise adds neon
and iced metallic hues to dynamic silhouettes playing with
lengths, from short to petticoat skirts, shaped bodices 
with ruffled edges and above-the-knee cuts.
Most of the looks are accessorized with wide brimmed 
round hats, milliner Noel Stewart's personal take on 
the coolie hat I came to admire in the past.
Digital aesthetic & function walk hand in hand.

all images © by Jeff Hahn, styled by Anders Sølvsten Thomsen
for Richard Robinson Design's advertorial

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