Friday, 2 November 2012

car crashes and living colors

”My style has always been about crash, I love to crash
colors and designs together so it's more like a painting...”

declared budding design talent Gemma Fanning from
Wickford, a lively town in the south of Essex county,
talking about the way she works in order to pursue her
dream of becoming an out-and-out fashion designer.

A Central Saint Martins recent graduate where she studied
womenswear and print (BTW, if you may be interested in
watching the school's new campus by architects Stanton
Williams, just click here), Gemma acquired also a significant
experience at Jonathan Saunders and plans to do an MA 
at Saint Martins and then move to New York 
before starting her own label.

Her A/W 2013 'Crash' collection is inspired by controversial
James Ballard's 1973 novel 'Crash & the sexualisation of 
the motorcar', actually a classic of underground literature
epitomizing the author's 'death of affects' theories by telling
the story of the writer/narrator Ballard, 'hoodlum scientist'
Vaughan and a cast of strange one-dimensional characters
following their own obsessions along Britain's motorways.

Lots of textures and colorful screen prints mark her debut
collection through skillfully assembled patchworks and 
asymmetric cuts subtly balanced with black and white:
she said she loves ”to put so much together that it looks
like a mess, but when you take it apart, it can be worn
with other things” setting up her pictorial technique that
has been described as ”conceptualized collage laced
with explosions of art” documented in full by the images
of London-based Icelandic photographer Saga Sig.

Gemma's in the running for this year's Muuse for Vogue
Young Vision Award, be mindful you can vote for her
(as I obviously did) until November 20th: the winner will
be featured on and will realize a capsule collection
for Copenhagen-based bleeding edge online boutique
Muuse (voters will automatically enter the draw to win
an exclusive cocktail dress designed by last year's
winner, Heidi Paula Langvad). The ”little Essex girl”
could effectively be the new world-beater.

> all images © by Saga Sig/Gemma Fanning <

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