Wednesday, 12 September 2012

patchwork's dauntless top dog

Maybe you remember the famed 'Duro' dress,
a sort of patchwork kimono that a few years back
came to put the Duro Olowu label on the fashion
map even ahead of its very first runway show.

The London-based, Nigerian-born talent came to
establish his eponymous brand in 2005 shortly after
quitting law and briskly made waves winning the
”New Designer of the Year” contest at the British
Fashion Awards for his mix of African prints 
and exemplary tailoring.

I went into raptures with his eclectic style and
I'm not the only one (it goes without saying that
he received the boost he needed thanks to the
most stylish First Lady, Michelle Obama, who
recognized Olowu's dauntless artistry wearing
his printed outfits with her natural flair while 

 campaigning for her husband four years ago).

images 1 > 4 from the a/w 12 collection via
While the label's A/W 2012 collection showcased
impressive garments in amazing color combos
through elongated shapes, simple and elegant
cuts with lots of contrasting inserts and a great
parade of gorgeous mixed African, geometric and
floral prints, the latest s/s 2013 collection looks
even more plucky and enthusiastic.

The new collection went on display in New York
in the past few days fully revealing the designer's
conceptual continuity through bias-cut dresses,
ruffled blouses and dévoré chiffon gowns and
fine graphic knits in the customary triumph of
prints: the toile de Jouy is suited to match 
the colorful African hints.
A cutting-edge mix of creativity and functionality
that can only be achieved through a multicultural
inspiration (and top-notch workmanship, too).

”My job isn't about dictating to women what they
should wear, it's about presenting them with beautiful
options” he declared and that's exactly what I like
about him. I won't be surprised watching the First
Lady campaigning again garbed in Duro Olowu's
duds: they have a unique energy of their own,
you put them on and you become a top dog.

images 5 > 7 from the s/s 13 collection via

1 comment:

  1. Dearest Mikapoka,

    This Nigerian designer is about happy and exotic colors!
    Hugs to you,