Thursday, 28 June 2012

surrealistic zoo fashion

How long did it take for Noah to build his ark to rescue
”two of every sort of animal, male and female” from
the Deluge? Chinese designer Yang Du created
her own ark without delay after she received a funny
New Year's card from a friend with two dinosaurs waiting
to board Noah's ark saying ”Oh shit, is that today!”:
loved the take and started developing the idea.

Yang Du hails from northern China and moved to
East London ten years ago to study, completing a
BA in Fashion Print and an MA in Womenswear at
Central Saint Martins gaining working experience while
sharpening her jocose manner at Vivienne Westwood,
Giles Deacon and John Galliano. Following her fashion path, 
she established her own label, YANG DU, in 2009.

”Relaxed, humorous and sexy” these adjectives utterly
describe her unique approach to womenswear and they're
better suited for her AW 12 collection showcased in March
at Paris fashion week, called ”Why do fools fall in Love?”
full of quirky vivid designs of animals on short and tight
or wide-sleeved knit dresses through a stunning parade
of colorful owls, foxes, flamingos, giraffes, tigers
and zebras in quite a frisky show with models
looking like exotic creatures, their faces brightly
painted, wearing droll zoomorphic backpacks.

Du's talent has been hugely awarded and supported,
she started showing with On|Off at London fashion week
in September 2009. On|Off is the renowned international
platform for emerging fashion and creative talents through
catwalk shows, installations, films, photography and a
collective designer showroom founded and directed by
Lee Lapthorne who recognized the need for a platform
bridging the gap between on and off schedule designers.

On|Off was created in 2003 becoming the first of its kind
and now takes place twice a year during London and Paris
fashion week. Over the past fifteen seasons it’s versatile
approach has attracted some of the most exciting 
new designers including: Charlie Le Mindu, Karen Walker,
Pam Hogg, Peter Pilotto, Lousie Gray, Gareth Pugh, 
Aminaka Wilmont, Gardem, Mark Fast and of course,
the noticeably optimistic yet playfully elegant Yang Du.

> all images © by GeoffPugh courtesy of On|Off <

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