Friday, 4 May 2012

culturally eclectic flair

Inspired by her inborn multi-culturalism and the
eclectic mixing of tradition and modernity, Brazil-born,
New York-based Ivorian designer Loza Maléombho
launched her own label in 2009 with custom-made
pieces throwing light on the good quality and productivity
standards of the emerging African manufacturing industry.

Loza is the AMFW's 2012 winner of Emerging Designer
of the Year, where AMFW stands for Arise Magazine
Fashion Week, the landmark event launched last year
showing the work of gifted designers from Africa and
the diaspora at Federal Palace Hotel in Lagos, Nigeria.
”Arise is Africa's first and foremost international style
magazine highlighting African achievement in fashion,
music, culture and politics, it provides a positive portrayal
of the continent and its contribution to contemporary 

 society across the world” founder and editor-in-chief
Nduka Obaigbena declared.

Loza's AW 2012-13 collection shows banded Kente cotton
clothes (traditionally hand woven by the Akan tribe in Ghana
and the Baoulé tribe in Côte d'Ivoire) paired with Indian
fabrics in refined silhouettes in which northern Tuareg
shapes are skillfully blended with West African patterns
and textiles creating a unique contrast between loose
bottoms and tailored tops: a culturally eclectic 
and ethically-minded small scale collection 
epitomizing the African chic. 

Her dream is to develop a successful brand hiring
African women talents or, better, to set up a full factory
in Côte d'Ivoire to provide job opportunities and 
fair living wages employing ethical practices.
I strongly hope her 'Made in Africa' dream will soon
come true bringing brand new achievements to 
the old cradle of humankind.

> all images © by Loza Maléombho/Elle Aime Creative <

1 comment:

  1. Dearest Elisabetta,
    Let's hope indeed that Loza will succeed in doing this. Wish there would be more women like her to push for such improvement. The fabrics are lovely, that alone could already become a good trade.
    Love to you,