Tuesday, 29 May 2012

cheerleading in Rio

Strongly influenced both by college cheerleaders and
Japanese anime, Brazilian RTW brand 'Oh Boy!' came
to show the summer 2013 RTW collection in Rio de
Janeiro last week presenting a colorful, sassy array
of clothes for bubbly young women.

Creative consulting directors Thais Losso and Mark Kurtz
brought 'Oh Boy!' to its line-up debut at Rio fashion week
coordinating the mass of work done by the label's style
team through an impressive display of short dresses
in nylon and leather full of transparencies and floral prints
in which Japanese pictorial details including cherries, doll
faces and panda origami are turned into gripping
geometric patterns. Cheers and appaluse to all of them!

catwalk images © by Agência Fotosite via hiperfashion.org
detail images © by Marcelo Soubhia/Ag. Fotosite via ffw.com.br

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