Monday, 20 February 2012

HoH's blithe autumn

image credit: AFP
Did I tell you how much I love the cheerful disposition of HoH's
woman? HoH stands for 'House of Holland', the RTW label
established by Henry Holland following his graduation from
London College of Communication with a BA in journalism
and a brief experience as stylist whose irreverent 'fashion
groupies' slogan tees marked him out as a prime mover.



In 2008 HoH held its first solo show on the main London
fashion week schedule to critical acclaim thanks to a pop,
colorful urban style pandering the mindset of a young 
woman which ...”is cool, confident and savvy and 
wears labels without letting them wear her.”


True to form, HoH's latest AW 2012-13 collection has been
showcased under the title ”Ride it” (the show's houndstooth
i-phone cover i-nvite was too brainy) at LFW last Saturday
in a variety of patterns in bright primary colors fully
emphasizing the brand's ”bold, colorful, 
irreverent” signature style. 


The 1970s sportswear-inspired collection includes nicely
tailored garments with oversized houndstooth prints,
moving geometries and metallic accents, all designed as
the designer says ”with a London girl's aesthetic in mind.”
Drop-dead gorgeous and brave.

> all catwalk images © GoRunway/InDigital <

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