Monday, 23 January 2012

Armoire or the chemistry of style

”To engineer the perfect dress” is the proud motto of
Malaysian ready-to-wear brand 'Armoire' founded by
emerging designer Evon Tan, an absolute newcomer
in the competitive world of fashion who graduated 
from Melbourne's Monash University with a 
degree in chemical engineering.

After returning to Malaysia she joined a garment
manufacturing and exporting company dealing with
European brands where she gained the knowledge
of dressmaking and understood the work behind it.
Guided by her inborn sense of style, Evon began
creating outfits for confident and sophisticated young
ladies based on modern simplicity and fine tailoring
from her engineering grounding's viewpoint strongly
pursuing her dream to establish her own brand.

Armoire's debut collection ”Happiness, Freedom,
Love & Sophistication” was released and launched
in Singapore last year receiving a favorable outcome
and a wide media coverage that came to boost the
opening of the first flagship store in Johor Bahru.
Evon's passion leads her to develop new designs
such as the latest s/s '12 romance bridal and evening
gowns collection made with superb workmanship.

I had the pleasure to set my eyes on Armoire's upcoming
s/s 2012/13 collection which is a clever interpretation of
how ladies of the 1960s would dress like if transported
through time to the modern days; an essential set,
down to the nitty-gritty of tailoring in which cut, quality 
fabrics and attention to detail make the difference.
Clean, feminine silhouettes with minimalist designs
and delicate detailing bearing a timeless yet versatile
allure of modern daywear, utterly true to the 
”to engineer the perfect dress” brand's philosophy.

> all lookbook images © by Coolcat.artz courtesy of Armoire™ <

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