Tuesday, 27 December 2011

Erdem's flowers & tobacco

Erdem Moralioglu definitely knows how to dress a woman
and the plaudits he receives show beyond doubt his 
unique talent in fusing sharp, forward tailoring 
with fanciful shapes and bold colors.

Raised in Montreal, Erdem studied fashion in both Canada
and London where he obtained his master's degree from
the Royal College of Art, moved to New York to work 
for Diane von Furstenberg before coming back to 
London to establish his eponymous RTW label 
which is now sold worldwide.

Shooting the lookbook with photographer Boo George
and Scottish supermodel Kyrsty Hume he showed his
representative knee-length tight sheaths in brilliant florals
and delicate lace appliquéd, his spruce trenches and the
expert use of prints and embroideries in an alluring fall 2012
pre-collection bursting with tangerine and ”tobacco” 
tones fused with royal blue and chrome yellow.

A really sumptuous collection bearing the brand's signature
know-how in prints and lace and its youthful approach 
to embroidery in which structure and drape join forces 
to create masterfully matching twinsets.
I know what I like and I like what I know in Erdem's graceful
clothing which is once more wearable and unpretentious 
yet extremely elegant, isn't it?

> all images © by Boo George/Erdem, 2011 <

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