Thursday, 24 November 2011

one more chance

There's a place in Brooklyn Navy Yard, the famous NYC's
landmark, where old worn leather jackets come back to life
exactly like the area did: once known as America's first
shipbuilding facility it's now home of innovative business
companies among which reMade USA, the design firm
founded by Shannon South converting with sheer 
artistry used materials into one-of-a-kind bags.

Born and raised in south Florida where she got a BFA
in Electronic Media she started designing clothes and
accessories in college after an inspiring summer 
studying at London's Royal College of Art.
She moved to New York in 1999 and since then worked
in northern Europe and San Francisco though the Big Apple
remained her home base where she obtained her Master's
Degree in Industrial Design at Pratt Institute.

Two years ago Shannon launched reMade USA focusing
on repurposing shabby leather jackets into showy handbags
while creating awareness of products overproduction and
appreciation of what can be done with discarded 
materials (and a large dose of talent in her case).
Beautiful, well-crafted handbags re-made with the tiniest
footprint possible so it's small wonder that Shannon's work
is supported by the Pratt Design Incubator for Sustainable
Innovation, launched back in 2002 to sustain and 
expand social/environmental enterprise.

The smooth feel of old worn leather, often sentimentally
valuable objects like the decrepit jacket you've never been
able to get rid of slowly comes to a new life in honor of 
its previous one: unique bags and home accessories 
telling memories even though brand new.
Check out the 'before' and 'after' images in the 'send 
your jacket' website's section, it's truly tantalizing!

> all images © Shannon South design inc. <

1 comment:

  1. Wow - thank you for the beautiful post about my company! All the best,