Monday, 17 October 2011

Smartly Made Jewel Design

I'm good at knitting but it never crossed my mind to
make jewels from knitting or crocheting and when
I saw SMJD's trendy necklaces and bracelets I
suddenly got up the nerve to know more about.
Actually the acronym SMJD stands for Sarah Mesritz
Jewelry Design, the label the young Dutch designer
established last year following former projects 
and internships in Amsterdam and New York.

Sarah graduated in 2008 from the Academy of Fine
Arts in Maastricht and started challenging herself in
making head-turning jewelry using simple crochet
techniques: handcrafted hip pieces made with knitted 
and crocheted cotton rope sometimes combined
with chains or contrasting polypropylene cord bearing
a modern flair in a clever palette of velvet green, 
desert dust, Bordeaux red, icy grey and marine blue.

I'm in love with the idea of crochet in jewelry, a shrewd
cross between artisanal tradition and product design
and moreover with her AW 11-12 collection's lookbook
whose images were taken in Amsterdam capturing
natural female beauties, mostly students, 
in their own daily life.

Sarah's works will be on display (as well on sale)
in Eindhoven's OngeWoon, the unusual department
store offering a wide range of products during
the upcoming Dutch Design Week event.

I'd like to say ”stay tuned” and fly up there to dive
into it but you know, if wishes were yarns 
then beggars would knit.

> all images © by SMJD's lookbook <

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