Tuesday, 30 August 2011

Prada's winter real fantasies


According to schedule, Prada brings to the fashion
table the brand's artsy lookbook for the AW 11-12
collection called ”Real Fantasies” with almost 
the same team of previous seasons.


Conceived as an inspirational compendium of
head-to-toe looks, the lookbook is also a testament
to Miuccia Prada's deep sense of obligation to 
the world of visual arts as well her own 
conceptual approach to fashion. 


In Milan it's rumored that the top-notch 
designer plans to open a Rem Koolhaas 
designed museum to house her
  own creations next year.


With art direction by AMO, the Rotterdam-based
counterpart to OMA's international architecture
partnership and namely by Ippolito Pestellini
Laparelli and Fausto Fantinuoli, artworks by
Lok Jansen and Jeroen Koolhaas with photos
by Phil Meech, the lookbook shows gripping
cutouts against vintage decor backgrounds.


A deluxe 'Swinging London' mood which is quite
enthralling as the brand's catwalk show in Milan.



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