Monday, 18 July 2011

eastward-oriented lure


Time-honored elegance of the Far East always
has been a glamorous lure for fashionistas for
its perfect blending of cuts and colors, sumptous
prints and fabrics as well as the enhanced sense
of dignity Oriental clothing provides.



Fashion looks to the East again in the breathtaking
editorial of ”How to Spend It”, the posh and
multi-award-winning Financial Times' lifestyle
magazine, exploring Eastern-inspired apparels
by superstar designers brands such as Kenzo,
Louis Vuitton, Haider Ackermann, Donna Karan,
Carolina Herrera, Shanghai Tang and Alberta
Ferretti together with awesome accessories
and antique ink-painted or gilded screens 
from Mayfair's Gregg Baker Asian Art gallery.



Styled by the magazine's indefatigable style editor
Damian Foxe with wondrous images taken by
Japanese avant-garde photographer and film
director Sayaka Maruyama, a graduate from
Tohoku  University of Art which is now based
in London where she joined forces with
hair and head prop artist Tomihiro Kono
working together on artistic projects under the
collaborative smart name of  'Neon O'Clock
Works', the gifted Japanese-born duo worked
side by side even on this occasion.



The stunning editorial called ”The Empress'
New Clothes” shows a first-rate selection of
flowing silk kimonos, brocades, embroidered
satin dresses (with some catwalk-only pieces)
and even vintage robes in a mind-boggling
parade fully conveying the exotic sense of
elegance and intrigue that makes more
and more Western people going 
for Eastern wear.

 >all images © by Sayaka Maruyama-”How to Spend It”, 2011<

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