Wednesday, 19 January 2011

connecting cultures “little by little”

If you're about to wander aimlessly through the crowded streets 
of New York City I suggest you to get a move to lower Manhattan 
district, the Bowery, to not miss the launch of Awamaki Lab 
pop-up store, the unique showcase for garments and 
designs created by the Peruvian non-profit organization.

Awamaki (which means “poco a poco” or “little by little”) is a 
community-driven agency promoting the development and 
improving the health of the people in Ollantaytambo, 
the well known Inca town and archaeological site northwest
of the magnificent roofed city of Cuzco in the Sacred Valley 
of Peru, working to preserve and foster Quechuan culture.

Helping women weavers to enhance their skills as well as to 
afford them with a reliable source of income, Awamaki 
runs both a fairly-traded textiles initiative and a 
more sustainable tourism program that benefits local 
families thereby regenerating the threatened 
Quechua's weaving tradition.

While encouraging high quality weaving by the use of traditional 
techniques and selling such works at an appropriate price, 
Awamaki educates the weavers themselves in techniques that 
have already disappeared, such as natural dying processes, 
and by allocating wholehearted volunteers in Ollantaytambo 
and Patacancha to work for the community in local 
health clinics or teaching English and ensuring 
the sustainability of all programs.

Awamaki Lab is the unique ethical weaving project that gives 
emerging fashion designers the opportunity to share their 
own creative vision with the gifted native Andean weavers 
and knitters who came to produce the awesome 
capsule collection of accessories and garments designed 
by Nieli Vallin on display and on sale in the 
Bowery st. shop from tomorrow onwards.

Nieli Vallin is a French designer who studied at the 
Chambre Syndical de la Couture in Paris and previously 
worked for YSL before meeting, through her design mentor, 
Tara St. James, the non-profit's and ethical world of 
Awamaki Lab. Could anyone imagine a better way to support 
Quechuan millenary traditions creating an international 
marketability for Peruvian textiles and crafts while 
fostering budding fashion talents?!

all images by and, unmentioned photographer

1 comment:

  1. you're posts are always special!!

    I've nominated you for the Stylish Blog Award, you'll find details on my blog.

    Me's Bubble.