Saturday, 4 December 2010

on the strength of heritage

The pre-fall season plays a constant growing role for
fashion houses covering those months in which customers'
wardrobes are a foolish mishmash of cold and warm-weather
garments. Some designers lean toward the springy side
of this transitional season while others play autumn layerings.

Some of the pre-fall 2011 collections just got released so we
can take a look at next year's trends: a few days ago in London,
with the big chill tightening its grip on whole England, 
the iconic Pringle of Scotland brand came to show its
Sixties-inspired pre-fall collection.

Clare Waight Keller, the brand's creative director who 
transformed the heritage label established back in 1815
into an international luxury fashion brand, delved into 
the company archives to look at the late 50's and early 60's
designs before reconfiguring and totally redesigning the most
inspirational ones from the ”ever granny” clothes of the era.

Her challenge gives birth to a very sharp collection which
bears the house's heritage craftsmanship in knitwear as
outwear and her innovative approach as well.
Amazing certainly-not-for-everyone garments that easily
update and reinvent tradition: turned up collars, calf-size
straight buttoned trousers, tight tweed coats with small 
curved shoulders and narrow shapes directly form the archives, 
timeless cashmere sweaters and cardigans or classic 
twinsets make a statement pre-fall collection 
originally shaping trends to come.

all photos by

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