Tuesday, 7 December 2010

from the land of milk and honey

It's small wonder how many of Sweden's most talented 
designers are inspired by Scandinavian nature & folklore 
and Anna Bengtsson is unquestionably one of them. 
Graduated in Textile in Borås as well from Stockholm's 
renowned Beckmans College of Design, she established 
her own brand Nygårdsanna in the southern town of 
Linköping releasing her first collection in 1994.

She made a name of her clothing brand making use of 
natural fabrics like linen, wool, cotton and silk featuring 
the subdued, natural tones of her homeland's countryside 
and flattering shapes which was awarded
the Guldknappen Design Award in 1998.

Since then Anna made two limited collections per year: 
the AW10-11 one features her typical earth-hued 
color palette with lines easily adorning the body, 
charming blouses, tight fitting mannish looks and
line-rethought wool cardigans.

The lookbook photos are simply amazing as the collection's 
outfits: taken by the internationally known Swedish fashion 
and portraits photographer Carl Bengtsson (guess they're 
not kin) they utterly describe the brand's style and beliefs.
A quirky folk flair under the northern skylight.


  1. hiya!Elisabetta - thanks for connecting on LinkedIn - and i am happy that I came across your blog - this post is very relevant to today's market as there is undoubtedly an uprising of designs inspired by countryside, folklore, heritage, dusty antic, traditional arts and crafts ... i particular like the peasant-plaid shirt over the high-waist pleated pants ...

    greetings from NYC, xx

  2. thank you for your lovely compliment!