Thursday, 18 November 2010

pug dogs and hoodlums


David Longshaw is the very first women's fashion designer 
I know whose inspiration comes from his own written works.
A canary in the coal mine: his riveting ss11 collection has 
been inspired by a quirky short story he wrote in which a 
bunch of female hoodlums break into a stately home to 
perform petty theft and vandalism but instead they become 
all at once fascinated by the opulent period costumes on 
display so they start to dress up and the fun gets going.


The narrative shapes prints through the collection with 
smoking girls and pug dogs in charming hues of blue and 
purple on sportswear inspired silhouettes.
The amazing color palette consists of ivory white, powder 
blue and pastel purple for thigtly fitting mini skirts and 
summer dresses adorned with ruffles, pleats and feathers.


The 28 y.o. Manchester native designer has a fervid imagination
yet even a strongly built training in fashion: after graduating in
Fashion Design from the Royal College of Art and from Central
Saint Martins Longshaw notched firstly an internship at Hussein
Chalayan's before even commencing his BA.


Prior to showing his final graduate collection David received an
invitation to move to Italy where he worked for Alberta Ferretti
and later on for Max Mara gaining international commercial
experience before establishing his namesake label.
Selected for the “Ones to watch” catwalk show on Vauxhall
Fashion Scout he came to exhibit his stunning creations at
Somerset House during last London Fashion Week.


This season he teamed up again for accessories with jewelry
designer Kirsty Ward who brought in her signature style 
creating statement neck pieces made of fabric ruffs 
and glass crystals perfectly pairing the collection's soft 
summery palette.

all pics from the designer's website
A delicate, ironically romantic collection with a 
relaxed yet structured attire.

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