Monday, 18 October 2010

surrendered to Sorronda

What a stirring location happened to be Milan's Piazza Duomo 
at the end of September where thousands of people gathered 
at dusk to stare at next generation's fashion designers catwalks.
Nine up-and-coming talents from all over the world were invited 
to show their own creations in 'Milano Loves Fashion' event 
promoted by Vogue Italia and Milan Municipality to heighten 
emerging designers during local fashion week.

Sat in front row Franca Sozzani, Anna Wintour, Diane Von 
Furstenberg and a bunch of fashion journos and bloggers 
together with some of the young designers engaged in 
previous editions of “Who is On Next?” fashion scouting 
contest who nowadays successfully run their own labels 
or work as creative director for Milan's fashion houses.

This year all eyes have been for Brisbane educated talent  
Gail Sorronda, former finalist of L'Oréal Fashion Designer 
Award Melbourne Festival, with her conceptual 'dark-romantic' 
look in which unusual cuts are combined with fancy draping 
folds and pure lines in a stark black and white palette 
(except for some bronze touches). 
Her captivating s/s 11 “Murmur” collection, out now in 
stores Down Under, shows well structured forms with tulle 
tutu tight underskirts, soft ruffles and oversized buckles with 
zipper detailing, amazing caps or disc-shaped headbands 
with neckpieces worn as belts.

“Murmur is inspired by the noise that distracts us from important 
social issues and how we as humans have strayed from our 
natural instincts” she wrote on her own blog from London, 
the place she's actually living in and where I bet she'll have 
brand new career and advancement opportunities. 
She should be back to Italy as a top couturiere:
the best of luck Gail!

lookbook photos by Amber Toms
Milan's event pics by


  1. Thanks for highlighting one our favourite designers here in Brisbane;)! I'm so glad to see Italia embrace Sorronda - I love every look in the Murmur collection. Thanks so much for your lovely comment. I'm following! xo