Sunday, 24 October 2010

socialist or Dadaist?

The word socialist implies an opposition to the untrammeled 
workings of the economic market and it's a bit strange 
to find this name applied to a fashion collection but 
it's not so odd when it comes to be rooted 
down in the designer's cultural experience.

“I'm a good socialist” is the latest collection created by 
Serbian-born designer Sasa Kovacevic for his own label Sadak.
Sadak is the ancient name for a traditional sleeveless jacket 
worn in some of the Balkan regions and its original meaning 
is transformed and adapted to contemporary reality by 
the young Berlin-educated designer who holds a strong 
ethnographic tie to the traditional attire of his motherland.

Graduated from “Kunsthochschule Berlin-Weißensee” 
Sasa made his first breakthrough at Berlin Fashion 
Week last year, he is generally inspired by the idea 
of culture and history often reinterpreting traditional 
and/or historical clothing and while doing so he retains 
a fashion-forward approach to his creations, which 
often consists of tribal elements, local beliefs, 
and influences of different traditions.

Sadak's work is also fueled by an interest in activism and 
revolution. Through his work Kovacevic brings the voices
and experiences of traditionally and historically marginalized 
cultures to the forefront of contemporary fashion. 
His collections are recognizable for their color scheme, 
distinct patterns and reinterpretation of traditional 
costumes which allow each collection to make a 
characteristic statement. The various colors, textures 
and patterns used in Sadak's designs call for bold 
representation of voice.

The current “I'm a good socialist” collection began with research 
about socialism in former Yugoslavia, the ideas from which 
Kovacevic applied to the creation of his own fictional 
"micro-nation", named “Ex-Land”. The constitution of 
“this new nation” is described entirely through its fashion. 
The “laws” of ex-land are communicated through 
statements and “socialist” symbols created on the clothes.

They seem to me, through the remarkable photos made by 
Daniel “Samo” Bolliger, a clever mixture of constructivism 
and a Dadaist approach which aims to mock fashion conventions 
with its independent yet distinguishable figures, motifs, 
objects and statements. A genuine interpretation denoting 
visual harmony, character and aesthetic value.

all photos by Daniel “Samo” Bolliger


  1. Im loving the photos here~
    strong patterns and shapes~^^

  2. Those photos are really nice, Thanks for stopping by my blog and making that sweet comment. I will definitely come back on your blog too ^^

  3. I LOVE his designs... Thanx for stopping my my blog. Xo

  4. love this pattern! thanks for sharing photos!