Wednesday, 11 August 2010

the Finnish way to fashion sustainability

At the end of 2009 I heard Saara Lepokorpi's name for the very first
time when she won the Copenhagen Fashion Summit with inventive
space-inspired outfits.

Held in conjunction with the UN climate change international 
conference (Hopenhagen) the show displayed the
innovative garments made by 20 Nordic designers 
involved in the NICE (Nordic Initiative Clean and Ethical)
project making use of new sustainable textiles.

MA graduated from Aalto University of Art and Design, Helsinki,
Saara actually made her name by winning the Finnish Fair
Foundation's Young Designer Competition with her 
”chick business” set of clothes back in 2007.

Her own ”Supermassive” AW011 collection has been presented 
during a fashion event in Càdiz, Spain last june showing 
conceptual yet highly wearable feminine shapes and volumes 
realized with sustainable new materials, mostly Italian made, 
like Ingeo™, organic wool, milkfiber as well silk and viscose.

Check out the talented young designer's website
for fully indulge in Saara's eco/logical way to fashion.

photo credits: Lisa Valonen

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